In City Watch, Maurice Cunningham explains the fakery of certain “parent” groups that keep snookering the press. Article produced by Our Schools.
As the author of Dark Money and the Politics of School Privatization, I have been following billionaire-backed education interest groups for more than a decade. Since big money lacks public credibility, it often masquerades as organizations claiming to represent the interests of “parents,” “moms,” “educators,” and “families.” The concocted stories about how these groups were created are often repeated by an incurious press, which misses the opportunity to tell its readers a more interesting story: how billionaires and right-wing activists pour money into upbeat-sounding organizations to further their aim of privateering our public school system.
These astroturf operations have been proliferating resulting in serious negative impacts. Consider the havoc wreaked on some school boards by Moms for Liberty (M4L). M4L even got into presidential politics in 2024, boosting Donald Trump, at the behest of the donors, who co-founder Tina Descovich termed as M4L’s “investors.”
Consider a November 2024 Washington Post story on Linda McMahon’s nomination to be secretary of education. The article contrasted remarks from National Education Association (NEA) President Becky Pringle with an alternative view from Keri Rodrigues, founding president of the National Parents Union (NPU), which the reporter Laura Meckler called “a grassroots group,” thus giving the impression that NEA and NPU are similar organizations.
They are not. NEA is a well-established teachers’ union that credibly claims 3 million members and is governed by a democratic structure. NPU appeared on the scene in 2020, surfing in on millions of dollars from the foundations of American oligarchs, including the Walton family, Mark Zuckerberg, and Charles Koch.
In 2024, Rodrigues, a fixture at education privateering groups, told the Boston Globe that NPU could get its message to “250,000 families to vote against” a ballot question sponsored by the teachers’ union and would “put that network to work.”
There is zero evidence that this extensive network exists or that it did anything on the ballot question. There is also no proof to validate Rodrigues’s claim that the organization has 1.7 million members nationally.
A 2021 Washington Post article introducing Moms for Liberty chronicled its claimed rapid rise without raising questions about how it grew so fast. The story simply provided the M4L narrative of its creation story, centered around former Florida school board members Descovich and Tiffany Justice. It omitted M4L’s third co-founder Bridget Ziegler, though it did quote her husband, Christian Ziegler, about the group’s political potency.
Bridget Ziegler served briefly on the M4L board and was replaced by GOP campaign consultant Marie Rogerson. Christian Ziegler was then the powerful vice-chair of the Florida Republican Party and a key Trump supporter. (In 2023, the Zieglers became famous for a threesome scandal. She quickly resigned from her executive position with the Leadership Institute, an established training institution for right-wing activists. Christian was removedfrom his perch as chair of the Florida Republican Party.)
The Post October 2021 story featured a photo of Descovich pulling aside, Superman style, a white jacket to reveal the group’s logo t-shirt while posing next to an American flag. The questions about the group’s ties to the Republican Party and suspicious financing were laughed off by the founders of M4L. The Post followed up a month later by printing an op-ed by Descovich and Justice.
NPU, M4L, and similar groups organize as nonprofit corporations under sections 501(c)(3) and 501(c)(4) of the Internal Revenue Service Code. As nonprofits, their Form 990 tax returns are made public but only in November, following the tax year. The information is skimpy but valuable. Journalists can access the Form 990s by requesting them directly from the nonprofits or from the ProPublica Nonprofit Explorer, which helps trace donors as well.
Read the full article, including the clues that reporters ought to catch, right here.